About Sam Wong
I am an SEO and AEO consultant focused on helping businesses get found in the age of AI-powered search. My work sits at the intersection of traditional search engine optimisation and Answer Engine Optimisation (AEO) — the practice of structuring web content so AI systems like Google AI Overviews, Perplexity, and ChatGPT Search can parse, cite, and surface it as a direct answer.
What I Do
- Answer Engine Optimisation — structured data implementation, content structuring, FAQ schema, and AI search visibility strategy
- Technical SEO — Core Web Vitals, site architecture, rendering strategy, crawlability audits
- Content Strategy for AEO — definition-first writing, question-answer formatting, comparison tables, factual density optimisation
- AI Search Analytics — tracking AI Overview appearances, Perplexity citations, and AI referral traffic
About This Blog
This site documents practical strategies for getting your content cited by AI answer engines. Every article includes specific data, actionable patterns, and references to primary sources. The goal: help you build a search strategy that works for both traditional Google results and the emerging AI answer layer.